Why people in Woodstock buy homes and not houses 🏡

Gone are the days of marketing bricks and mortar, where the number of bedrooms or size of the property are the only determining factors for purchasers when looking at acquiring a home. In this day and age, the connection a prospective purchaser feels with their potential new home needs to be strategically communicated through the marketing of the property.

Emotion is one of the strongest drivers for purchasers when deciding on making an offer on a home. Understanding the value of the connection that can be created between purchasers and homes for sale through the strategic use of correct marketing photography is incredibly important.

Justin Nortier, Senior Broker for Greeff Christie's International Real Estate within the Woodstock, Walmer Estate and University Estate areas, comments that "the importance of connecting with purchasers through photography has become the heart of our marketing and has created a sense of connection with a home that outweighs the standard marketing trends seen in South Africa. We have really brought purchasers emotions and their most important psychological cues to create an environment of wanting to purchase certain homes over the rest that are available".

One of the ways this is achieved is through the use of advanced photography techniques and renderings of properties. This brings across the feel of a home and the qualities which communicate the emotions of comfort and warmth which most purchasers are looking for.

These strategies have been instrumental in achieving top sales prices in the area in recent times.  At Greeff Christie's International Real Estate we have been able to successfully communicate the unique emotional language of each home so that purchasers are able to feel properties through our marketing campaigns as much as they are able to view or see their physical attributes and functional specifications.

This in-depth and thought-out plan of marketing has allowed the Woodstock area team to consistently increase their quarterly number of sales. 🔴

Two Notable Sales This Month:

🔴 The Walbridge, Walmer Estate

(highest sectional title sale in the area at *R 10 000 000)

🔴 Palmerston Road, Woodstock

(highest sale in Woodstock housing this year at *R 4 495 000)

Interested to know what your property is worth in the current market? Click here to generate a digital valuation.

                                                                                                                                                      * Asking price